CEO/Cofounder, The Ambassador
Sherif is the co-founder of The Ambassador, an employee experience & perks application for thousands of other companies in the Gulf. The goal of the Ambassador is to help companies Make Work Better. Before starting the Ambassador Sherif was the Chief Marketing Officer for Links Insurance, one of the largest insurance and benefits brokers in the UAE. During his tenure Sherif helped increase the monthly revenues by more than 300% by personalizing their experience when finding insurance and understanding that people were all individuals. He has taken this approach to The Ambassador to help other companies connect and reward their people.